Two founders sold Gym Launch for $50 million by executing relentlessly instead of overthinking. They argue that rapid experimentation and immediate feedback beat endless analysis. Stop seeking reassurance and start doing.
Chapters
We sold Gym Launch, you know, for $50 million. People overestimate how much strategy went into me and Alex building Gym Launch. We didn't think about much at all. We just monsters at executing. Society right now, I think, has a lot of overemphasis on analyzing and thinking.
You don't— especially with AI, like, I feel like we keep running our ideas by people and then analyzing, overanalyzing.
Because people need this immense amount of reassurance to take action right now. Nothing good in my life has come from thinking about it for 6 more hours. It usually comes from trying shit, throwing shit at the wall, doing shit fast, and seeing what works and what doesn't. Then taking that feedback and saying, what am I going to do next? What's the next step? What do I do tomorrow? And so a lot of times when I do find myself thinking about something, I ask myself, would it be more productive to do something or to continue thinking about this? And most of the time it's more productive to do something, which I would say for everybody in this room, it's probably the case. You need more reps and you're not going to get those reps in your head. We sold Gym Launch, you know, for $50 million. People overestimate how much strategy went into me and Alex building Gym Launch. We didn't think about much at all. We just monsters at executing. Society right now, I think, has a lot of overemphasis on analyzing and thinking, you know, especially with AI.
Like, I feel I feel like we keep running our ideas by people and then analyzing, overanalyzing.
Because people need this immense amount of reassurance to take action right now. Nothing good in my life has come from thinking about it for 6 more hours. It usually comes from trying shit, throwing shit at the wall, doing shit fast and seeing what works and what doesn't. Then taking that feedback and saying, what am I going to do next? What's the next step? What do I do tomorrow? And so a lot of times when I do find myself thinking about something, I ask myself, would it be more productive to do something or to continue thinking about this? And most of the time it's more productive to do something, which I would say for everybody in this room, it's probably the case. You need more reps. And you're not going to get those reps in your head.
