THE BIGGEST ONLINE OPPORTUNITY IN 2023 #contentmarketing #digitalmarketing #growthstrategy

16 May 2023

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Short monologue arguing that modern online platforms (e.g., TikTok) have dramatically lowered barriers to content creation: anyone with internet and a smartphone can participate, and creators using simple phone-shot videos can achieve outsized reach and compound returns. The speaker highlights that this levels the playing field regardless of wealth or background.

There's very few things that, like, anybody in the country could just. It doesn't matter if you're rich, poor. It doesn't matter if you got a. If you have Internet access and you have one of these phones, you have access to play in the game. Right. And so it's crazy to see that that opportunity exists. You know, those who are taking advantage of it are seeing these crazy returns. You know, I look at TikTok sometimes, I see people making just videos with the phone, no crazy content crew. We're not in a $6 million studio, and they're crushing it. They're getting more views than you or me. Right. Sometimes. Right. And so it's crazy to see that it leveled the playing field completely, and those returns add up. It compounds.