The Content Strategy Behind a 100,000 Follower Twitter Account

23 Apr 2023

Watch on YouTube

An interview-style YouTube clip where Neel Dhingra (and a guest) discuss practical tactics for increasing reach on Twitter. Key advice: favor a mix of single posts and threads (Twitter favors threads to increase time on-site), and construct threads with continuous hooks—start sentences with conjunctions and use cliffhangers—to keep readers scrolling and engaged.

You get on Twitter, and it's different than any other platform because you don't have a photo, you don't have a nice video. Like, all you have are your words, and you only have.
A few words.
So what are the simple tips people can use to reach more people with their copy?
Yeah, I think there's a couple of things. There's different formats that work, and there's different hooks that work. There's just posts, one post, or there's threads. So you kind of have to have a combination. It seems like Twitter really favors threads because I think they want people on the site longer.
Right.
And if someone has five tweets or 10 tweets, or 15 or 20 tweets, people are going to spend more time, in theory, engaging if the content's good, it. And because if you write a thread, there are so many tweets, you have to constantly hook people and make sure that they're paying attention. So starting sentences with conjunctions. Right. Kind of leaving people on the cliff, leaving them hanging, so they have to scroll to the next one. So really just thinking through the content and the hooks throughout, that gives value, but makes people follow along is really important.