Neel Dhingra says creators should build videos around unexpected connections: take a lesson from poker or parenting and link it to your work. These cross-domain analogies make you memorable and cut through the noise.
If you do this consistently, you're going to continue to crush the competition. People are going to remember you from everybody else. The question you want to ask yourself is, what's a principle from a completely different area of my life that applies to my work? Like, if you were into poker, you might make a video about what poker taught me about pricing. Or you could say something like, what parenting taught me about client relationships. This, by default, is going to be perspective, content, because only you have that link between the first thing and the second thing, and nobody else is going to be making that video.
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