The Gears Needed to Make Good Videos

1 Apr 2023

Watch on YouTube

A short monologue offering practical advice on video production quality: expensive gear isn't necessary for performance, but reaching a minimum visual standard (about a 6–7/10) matters for professional perception—especially in real estate and business contexts. The speaker recommends simple setups (e.g., iPhone + light on the face) and emphasizes clarity over perfection.

What I did was I started buying all the equipment and things like this. But honestly, I found that the algorithm doesn't necessarily help you for shooting a video with most expensive equipment. So I've shot a video just on my phone sitting outside. And then I've also shot a video with $5,000 worth of camera and lighting equipment. And the video with the phone did better. Sometimes it's about the message and things like that. But what. Here's what I did find out. In real estate, with business partners and with clientele, they will treat you better if you have a higher quality video. Subconsciously they assign you a higher value. So it is important to reach a minimum level of quality. People will tell you just get worry how you look. Please worry how you look a little bit. Not like overdo it. It should be clean and sharp. It doesn't have to be perfect, but you want to reach a minimum level of quality. So on a scale of 1 to 10, I would say 6 or 7 is good enough. And then keep going. And all you have to do is have an iPhone and have the light on your face. That's it.