The Hack to Getting a More Direct Response

7 May 2023

Watch on YouTube

A short, practical talk about improving call-to-action (CTA) effectiveness by removing friction and giving audiences a single, specific, easy step (e.g., asking people to DM a single word). The speaker uses a real anecdote—263 people DMing the word “invest”—to show that clear, simple instructions greatly increase engagement.

If I say, go to this landing page and fill out your information, very few people do it. If I say, send me a message with your questions, people don't know what to say. Like, you ever type out something and then say, that sounds dumb and delete it. I do that shit all the time. Then you retype it three times. Then you say, okay, I'm not sending it. Imagine how many times it's happening with people like, I don't want to feel dumb, or, I'm eight months away from buying the house. I can't ask that question right now. And they just don't ever ask. But then, right afterwards, I got 263 people to DM me the word invest. Pages and pages and pages of people DM me the word invest. Now, the reason why this call to action works so, so well is because you've given them one clear, simple step that they can take. So you have to make it really easy for people to interact with you and remove all the friction. So I told you to DM me and I told you what to say. There's no question now what to do. And it's super easy for you to do.