The new “raw” trend on YouTube 🤔 #personalbranding #podcast # #interview

20 Aug 2026 · 1 min

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0:39

Neel Dhingra notes Alex Hormozi posted an hour-long unedited iPhone recording, signaling a shift toward raw content on YouTube. But high-production videos still outperform. The real move is balancing unfiltered moments with polished, edited work.

Chapters

This raw trend. Alex Hormozi just talked about this. He said he's not gonna edit as many videos. They're gonna do super edited, like high production quality, but they're also, he just uploaded a video where he literally just talked to the iPhone for an hour. So what do you think about this trend?
I mean, obviously you're talking about legends here. I've heard Alex say that. He's like, I think live is a future trend and it's gonna be the thing. And I'm like, yeah, but you're also Alex Hormozi. So people trust you going into it. Notice what also Alex said, they're not giving up on the crafted YouTube video. The crafted YouTube video is the most powerful media asset on the internet, period. So yeah, shoot in your car, but we're talking about individuals who've crafted their communication skills.