The REAL metric on social media... #neelhome #businessgrowth #instagram

20 Oct 2022

Watch on YouTube

This is a YouTube video titled "The REAL metric on social media... #neelhome #businessgrowth #instagram" featuring Neel Dhingra discussing the importance of engagement over follower count on social media platforms, emphasizing building a community for better business outcomes. The content was created on October 20, 2022.

People are wanting followers. Why? You got 10,000 followers, 100,000 followers. It doesn't matter the followers. It matters if you have an actual community of people that you can talk to, engage with. So if you gave me two options, an Instagram account or YouTube account with 10,000 followers, you didn't have much engagement on that 10,000 account. You just had the number. The vanity metric versus an account that had 1,000 people. But those people you actually communicated with in the DMs. I would take the second option any day of the week. And that option is going to make you way more money. Because the thing is, if you're not talking to these people, they can't transact with you.