The Real Purpose of Posting Videos #growthmindset

4 Apr 2023 · 1 min

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A short transcript of a discussion (April 2023) about the business value of posting video content and using social media to expand reach beyond one’s immediate network. The speaker argues that content’s primary purpose is to access cold traffic and top-of-funnel audiences to grow business by ‘asking more people,’ not just serving the existing sphere of influence.

Neil, you know, same question. What is the value of video stardom and how impact can social media be, in your opinion?
Yeah, so I think most people here are kind of over the novelty of video and putting out content and they understand, like, hey, you got to put out content. What we're really trying to do is we're trying to grow our business, increase the amount of people we can reach. I realized the main problem if you broil everything down to one thing. The reason why we want to grow is if you want more business, you need to ask more people. That's it. So how do we ask more people? You can only do so much asking in your sphere of influence. There's people around you that know, like and trust you. And those people reach out to you, you can reach out to them. But right now, in today's market, you need more than what your sphere can give you. You need more cold traffic, top of the funnel strategy. So the way to do that is to put out this content. And so when you really find out the purpose of content, then you'll start to buy into it. Because so many people come to these and they hear all of us talking about this stuff and how it's changed our lives and how it can change your life too. And then you go home and most people don't do any of it. Reason why is because you don't understand the true purpose of it.