The recipe to gain trust and customers. #personalbranding #entrepreneur #podcast

This is not the recipe for going viral. This is the recipe for actually getting customers and getting people to trust you. Instead of starting with your competitor in mind when you're making content, I want you to start with your customer. Before you get on the plane, before you go home, I want you to write out 5 painful problems that your ideal customer faces. I want you to pair each one with your unique solution. These are your content ideas. So the way you build trust with your customer is you set the expectation of a problem that they face, and then you give them your unique solution and make it easier for them to solve that problem. And if you do that over and over again, they are going to believe that you are going to solve their problems in the future. So when you make them aware of an offer that you have, they have a higher belief that your offer is going to be worth it for them. Incidentally, you're not trying to go viral, but you accidentally go viral.