The TRUTH About Building an Online Community

14 May 2023

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This excerpt discusses the concept of "true fans" as a scalable audience for businesses. It argues that having roughly hundreds to a thousand loyal supporters who attend events, buy products, refer clients, and keep you top-of-mind can sustainably move the needle for diverse businesses.

How many true fans do you need to move the needle for your business? 100? Eventually a thousand. That is a wildly successful business. If you have a thousand people in there that will come to your events, that will learn from you, that will buy your products and services, that will refer you clients, whatever it is that that business is, whether it's a pimple popper, a chiropractor, or a real estate agent. Right. It doesn't matter because you just now have this scaled communication. People only need you. They don't need you until they do need you. But if you have that top of mind awareness now, you've gone not only top of mind, but top of list with all these people in.