Try relating to your audience, not lecuring them. Social media is about relationship 🙏🏼

25 Nov 2025 · 1 min

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Short transcript of Neel Dhingra advising creators to start videos with observations (not directives) to increase views; he contrasts lecturing with making an observational hook (e.g., citing a statistic or news clip) and reports such openings can multiply views before adding personal opinion.

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People scroll past experts content. I have found when I want to get more views, I would start the video by making an observation instead of lecturing. Here's the number one word credit card that you need to have. Here's why. And I could explain it. Or I could say, did you guys know that 80% of millennials are getting this credit card? I'm just making observation. I'm not saying it's my idea. And sometimes we'll use news clips to say this, but I've noticed those videos get like double, triple, sometimes 10x the views and then you can insert your opinions and your point of view within that. But it starts off with an observation inst of telling people what to do.