Neel Dhingra explains how real estate creators can reach bigger audiences by using the word "recession" in their content hooks. It taps into what people are actually searching for right now, beyond just targeting buyers ready to transact.
If you look at answer the public and Google trends today, it will tell you that Real estate and recession how will a recession affect Real estate Is one of the top search items on the Internet right now. So if you use the word recession in your hook, you'll reach thousands more people than if you didn't very simply. And the reason why this is valuable, guys, is because we're creating content for not just people that are in the middle of a transaction. Most people in our industry only search for people who are at the very tip of the bottom of the funnel, meaning that they're ready to transact now.
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