Video Quality : How Important is it for marketing?

21 Nov 2022

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Short spoken advice arguing that while message content can make a low-production phone video perform well, higher production quality raises how business partners and clients perceive and treat you. The speaker recommends meeting a minimum quality threshold—clean audio/visuals and a sharp presentation—without overproducing, so your message is heard and you’re taken seriously.

So I've shot a video just on my phone sitting outside. And then I've also shot a video with $5,000 worth of camera and lighting equipment. And the video with the phone did better. Sometimes it's about the message and things like that. But here's what I did find out. In this business, with business partners and with clientele, they will treat you better. If you have a higher quality video, subconsciously they assign you a higher value. So it is important to reach a minimum level of quality. People will tell you, just get started. Don't worry how you look. Please worry how you look a little bit. Not like, overdo it. But please understand, you should be heard. It should be clean and sharp if you want people to treat you better. But.