Viral isn’t the goal anymore. Trust is the goal. Full Podcast Linked 👇🏽🔗

30 Mar 2026 · 1 min

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In this podcast excerpt, the speaker argues that the goal of content creation should be building trust and acquiring customers rather than chasing virality. He advises marketers to start by identifying five of their ideal customer's most painful problems and pairing each with a unique solution they can offer. These problem‑solution pairs become the core content ideas. By repeatedly presenting these solutions, the audience learns to trust the creator’s ability to solve their challenges, which raises the perceived value of any future offers. Virality, he notes, may occur incidentally when trust-driven content resonates widely, but it is not the primary objective.

Chapters

This is not the recipe for going viral. This is the recipe for actually getting customers and getting people to trust you. Instead of starting with your competitor in mind when you're making content, I want you to start with your customer. Before you get on the plane, before you go home, I want you to write out 5 painful problems that your ideal customer faces. I want you to pair each one with your unique solution. These are your content ideas. So the way you build trust with your customer is you set the expectation of a problem that they face, and then you give them your unique solution and make it easier for them to solve that problem. And if you do that over and over again, they are going to believe that you are going to solve their problems in the future. So when you make them aware of an offer that you have, they have a higher belief that your offer is going to be worth it for them. Incidentally, you're not trying to go viral, but you accidentally go viral.