Want a viral video? Address the bigger issue 🔥🚀 #personalbrand #podcast #contentstrategy

17 Oct 2025

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A short YouTube/podcast-style clip where Neel Dhingra and another speaker explain how to make viral content by addressing larger, higher-interest questions. Neel uses Airbnb and short-term rental tax strategies as an example and introduces the idea of treating content like a product with a total addressable market (TAM): choose topics that answer bigger questions to broaden audience reach.

Here is the best way to go viral with a piece of content in 2025. I'll give you the example of Airbnb. Airbnb led you to short term rental. Do you know what people will be more interested in than short term rentals? Taxes. Did you know the number one way to get rid of your taxes is to buy a short term rental? What if I talk about short term rental as a tax strategy? Yep. It increases the market. So I want everyone to think about what is the total addressable market of the topic you're talking about. This is tam. And a lot of people use this in business. When you're selling products and services on the Internet, they're like, what's the tam? That's the number of people who could your service. Same thing with content. There's the number of people who could consume this video.
The question I think that's really worth asking if you're thinking about making a video is if I'm going to make a video on this idea, is this the answer to a bigger question?