A coach ran a 450-person live call and made zero sales by giving away all his tactics for free. He realized people buy on feeling, not information. Once someone pays, they're finally ready to listen, so sell the emotion first.
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I had 450 people on a call. 450 people on a call. And I want to ask you how many people purchased at the end? Zero. What is the main mistake you made that caused you to not get anybody? The main mistake I made started in here, and that was me thinking that if I just give it all away, all the tactics, then they're gonna want more. It was basically like a workshop. It was literally like a workshop. There's nothing wrong with teaching the how-to in that manner. You just have to know that people pay attention differently after they pay. They're more receptive. I was speaking a completely different language. People do things for one reason and one reason only, because they feel like it. If they don't, it means you created the feeling to not do it. Yes. So focus on the feeling. I promise you, if you get good at this, they won't want to leave the call. They'll want more.