Why You Shouldn't Post Pictures in Your Instagram Feed

18 Apr 2023

Watch on YouTube

Short YouTube monologue advising creators to prefer vertical videos over still-picture posts on Instagram because vertical videos currently reach far larger, mostly-stranger audiences. The speaker emphasizes making content that appeals to strangers (not just existing followers) and giving immediate value to capture attention.

On Instagram. When I make a post of a picture best, I have a chance to reach 10% of my audience if I make the best picture that goes viral. If I post a vertical video, reach hundreds of thousands, if not millions of people right now. So for you, that might be a few thousand, maybe 10,000 people for free. And the majority of the people who will watch your videos are strangers. You need to make content for strangers, not necessarily just for the people who follow you. So if your video was to pop up in some stranger's feed and their attention is now on you, what would you say? What would you give them of value to keep them engaged?