Winning Content on Social is Disposable

28 Mar 2023

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Short spoken reflection arguing that social media content is ephemeral: in the fast-moving, event-saturated present, viral posts have brief lifespans and creators treat each item as disposable rather than permanent. The speaker contrasts lasting platforms (YouTube) with disposable social clips (TikTok, Instagram) and notes occasional brief rediscoveries but generally rapid turnover.

Think about all the crazy shit that's happened in the last two years. Pandemics, wars, fucking politics, all these kind of things. You can't shock anybody anymore. Some crazy shit happens. You're back to, like, something wild will happen, and you're literally back to business seconds later. I don't remember what I saw this morning. Fuck. I don't remember what I saw, like, last. You can't ask, like, you know, nobody knows. I'm telling you, it's just a flash. And it also shows you on YouTube, content lasts forever. These TikToks last for a long time, but for the most part, the content you make on social media is disposable. It's gone. Nobody's searching up my video I did on Instagram a week ago. It had its lifespan. And then sometimes it gets a second run, but then that's it. So for the most part, you just make the content, not really worrying about it's how it's going to be there forever, because it's just another piece coming out, another one's coming out.