You don’t need millions of followers to make millions of dollars #personalbrand #podcast

16 Oct 2025

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Neel Dhingra argues that sheer view counts aren't the best metric; a small, well-targeted audience can generate millions if the right people see your content. He recounts a podcast example (Alex Ramosi) referencing a creator with ~1,000 engaged followers making millions, and introduces the idea "viral for me" (VFM): content that achieves its business goals regardless of raw views.

All views are not created equal. I actually did a podcast with Alex Ramosi and he referenced a person that has a thousand person audience that's making millions of dollars a year from their audience. Right? It's actually possible. You just have to have the right type of people see your content. I don't judge every video solely based on views. You have to think about what is the goal of this video and then act accordingly. If you post a video that gets you clients, gets you a lot of opt ins, that's considered viral. If it did really well for your business, doesn't matter if it did a fraction of the views that you would consider viral, it is viral for you. I call this viral for me. VFM.