You need to get people in a series of yeses. #entrepreneur #podcast #personalbranding

When you go to the mall, you walk into an H&M and they say, is there anything specifically you're looking for? What is the answer to that question every time it gets asked? No. No. I'm just browsing. So you know that when you ask this question, it gets a no. So then why do you keep on asking it? Obviously they're not trained. They're not trained. If I go to a Rolex with Ruby, they ask, would you like something to drink? Sure. Sparkling or still? Sparkling. That's 2 yeses. Hey, what's your name? Ruby. Would you like an apple juice? Yes, please. What about a chocolate? Like they got 4 yeses outta my family. Before you even did anything. Before we did anything. And then they go, would you like to get on the waitlist? They're not saying, do you want to buy this thing? Get people in a yes state. Sales is a series of yeses. If they're already engaged, it's much more likely that they'll take the next step.