Neel Dhingra argues creators blame lack of effort for slow growth when the real problem is how they package ideas. The right format can double views or increase them five to ten times on Instagram. Focus on presentation, not volume.
Now most people here think the problem is I need to go viral, I need to post more, I need to double down. But the actual problem here is you need to package your ideas. You need to package your content in a way that truly connects. Now you could also think of packaging as the format or the framework that you put your ideas in to present to the audience. Now when this finally clicked for me, this is when things took off in terms of views, follower growth, and reach, especially on platforms like Instagram. When you do this correctly, you will at a minimum double your views, but I've even seen it with myself and people in our programs 5x, 10x the views from just small shifts in how they present. Same content, different packaging. And this is the whole definition of working smarter, not harder.
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