Nicolas Korvessis's videos and podcasts
This week
Simple Scales. Complex Fails. Every extra step is a place to lose the buyer. Strip one step out of ...
Finding the best ads are right in front of you with the work you do for clients
Earlier this month
Don’t re invent the wheel, someone else has been where you have been and has figured it out. Use th...
Broad targeting is the way to go at first, let your creatives bring in the right people
Creative testing at volume is a game changer even at low budgets on meta ads if you do it right. Com...
The reality of being a business owner - and it’s honestly all worth it in my opinion
September 2026
Depth beats dabbling. Surface knowledge looks busy. Depth looks quiet — until it pays. The market ...
Focus on one thing. Go farther. Doing ten things feels productive. It usually just splits your forc...
If you aren’t willing to pay or see the value for paying for data. Business may not be for you…
Your pixel is the biggest reason (besides your creative) for why you are attracting “low quality” le...
How many ad creatives should you have live at any given moment? Here’s the answer by spend level
Your organic* funnel will die on paid ads. Organic looks like your offer, your sales team and your ...
Broad targeting for your ads is the best thing you can do… Broad targeting isn’t lazy. Bad briefs a...
Cheap CPMs feel like a win until you look at who actually converted. If cost of attention is droppi...
So many people miss this but if the post or ad doesn’t match the destination you’ll miss out on a lo...
If your ads are getting clicks but conversions aren’t happening, check these things first
