In this video, Nicolas Korvessis presents an "anti‑webinar" funnel designed to sell high‑ticket coaching programs more effectively than traditional webinars. He explains that typical webinars end with a long pitch that often fails, so he flips the script by positioning the event as a live, interactive workshop. The workshop follows a specific structure: an introductory pre‑tease that establishes credibility and hints at results, a teaching segment that layers in client testimonials, focuses on the audience's pains, and shows the "what" rather than the detailed "how," followed by a pre‑pitch, a final pitch, and optional Q&A. He stresses that the session must be live for the first few runs to fine‑tune delivery. Promotion involves running ads (static, carousel, video, UGC) that drive to a landing page highlighting a single bold promise, abundant social proof, and a video. A rigorous follow‑up sequence—daily emails, texts, and possibly appointment‑setter calls—ensures a 30‑50% show‑up rate, with a recommended 7‑day runway (up to 14 days for new tests). He shares concrete metrics from a client: $2,000 ad spend, 122 sign‑ups, 35 attendees, 7 booked calls, and a $10,000 sale, yielding roughly 5× ROI. He also outlines variations such as intensives, blueprint calls, and low‑ticket qualifiers that feed into the free workshop. The video ends with an invitation to book a free, no‑obligation audit to help viewers implement the funnel.
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If you have a high-ticket offer and you're not selling enough of it as you'd like to, and you've tried things like VSL funnels, a webinar, booking calls, running ads, even posting a ton on social media, and nothing seems to get you to where you want to go, I want to show you the anti-webinar strategy that took our client from nothing to getting a 4x return and closing high-ticket clients multiple times a month with a simple anti-webinar strategy. Now, the great thing is you don't need to use ads for this. I'm going to be showing you how we did this with paid ads to accelerate those results. You can take this same concept and this same strategy and execute it inside of organic referrals or wherever else you tend to get more of your clients. But I urge you, if you haven't tried this with paid ads, once you listen, you may want to give it a shot. Let's get right into it. I'm going to break down the entire strategy from A to Z so you can go out there and execute it today. Okay, so first things first, I want to give you a little bit of a background. You can see right here the results directly from my client. I'm going to be protecting them, their business, and their identity. So anything that could reveal that, I'm going to be blurring that out through this video. But you can see this message at the end of September, them letting me know that they closed 2 high-ticket sales. They've got a coaching business for other coaches and they have multiple different offers ranging from $5,000 all the way up to $25,000. But most of the time they sell between this $5,000 to $9,000 price point. And what we've ended up doing for them is setting up this anti-webinar strategy. Now, what exactly does that mean? Because I'm talking about it and you can see here that it's been getting them clients, but what is the difference between an anti-webinar and a normal webinar? So normally for a webinar, what ends up happening is you've got someone that ends up showing up to it, and on that presentation or on that webinar, you're pretty much just pitching them, right? It's just this big buildup of giving some information. Ideally, you end up giving some kind of value, I would hope. And then at the end, there's this long section here which ends up being the pitch. This is what most people end up doing and they don't really know how to break past this and not just pitch and be nervous about it, especially because a lot of people get these 2 parts right, but then they end up getting this pitch section and it never works. That is the whole purpose of this strategy. You want to be anti all of this. You don't want to actually sell your program through a webinar this way. And what we actually end up doing, is we actually totally flipped the script on this entire thing. And instead of, first off, positioning everything as a webinar, we position everything as a workshop. I think everyone should have some kind of a workshop in their business depending on their business. And the first step in the anti-webinar funnel is making sure that it's actually positioned in a way that attracts the right kind of person. You probably think of a webinar and a workshop very differently. Workshop is more sleeves rolled up, getting things done, you're actually going to get immense value out of it. And that's exactly what we do. So what this actually should end up looking like is something more so like this. So I'm just going to go here with the workshop and show you exactly what this should look like. And this structure is the biggest piece. It's easy to fill these up. It's easy to get people to sign up and raise their hand to attend the workshop. But what you do on them makes all the difference and what will get you results like this client here, where they're putting in $1,000, $2,000 in ads spend and getting $10,000 back. What you actually do, the content is the most important piece. And I'm going to break it down as much as I can in this video without dragging on too long. So the general structure for these workshops, if this is your presentation that people are watching, and first off, super important, this has to be live. Do not attempt to do this at first with a prerecorded or an evergreen workshop. Horrible idea. You have to make sure that it's live for your first like 5 to 10 of them until you really get it dialed in. That's the first thing. Next is the actual structure. Like you saw here on this one, it's like info, some value, some buildup, and then this huge section of the pitch. You want to totally stay away from that. You actually want to start off by, first off, whoops, some kind of intro building, um, know, like, and trust, making sure they know that you're the expert, right? You actually want to pre-tease the end result. I hate when people get on a workshop or a webinar and they do this thing over here, info, value, and then this huge pitch. You actually want to pre-pitch. Um, it sounds weird, but the way that you word it is you can say things like, hey, this is what we're going to go over in this workshop. These are the kinds of results that we've had for people. I'm doing this very shortly. Um, by the way, if you're actually interested in getting a head start and getting ahead and actually just implementing this for your business, if this is something you've been interested for, I'm going to put a link in the chat that'll give you some details. We can talk one-on-one afterward. No pressure. I'll talk to you more about it near the end of this workshop because I just want to get right into it. But I don't want this to be a long thing and you guys are waiting for me to pitch you because that's not what this is about. This is about actually getting some work done. Just wanted to mention that. And then you can keep moving on and you can continue to teach. And that's really what the bulk of this workshop should end up being, is it should be teaching. But you have to layer in a few key elements If you want this main pitch area to seem very valuable, but at a very high level, introduction, pre-teasing and pitch, teaching, and then that final pitch. And then we usually will open for like Q&A if it makes sense. Now, what other elements are needed to make sure that this actually works correctly? And then I'll get into how to promote it and what that should look like and some numbers that you should expect. So what we actually end up doing is in this teaching section, we layer in 3 things. First is testimonials. Now this is huge, but what we'll do as we're teaching is we layer in a testimonial of a result that that person has achieved for one of their own clients, right? So they'll talk about maybe the 3 pillars of a successful coaching business. After they teach pillar 1, they relate it back to a testimonial And they'll even anchor it to whatever this pre-tease was. So they say this pre-tease talked about their flagship program, whatever it was, very briefly, one line. Um, and say it was just called our flagship program, right? After they talk about pillar 1 in that big teaching section, they loop in a testimonial and they say, Bob was able to achieve these same results within our flagship program even before he was in it. After being on one of these workshops, he implemented a few things to get him a head start. Then he joined the program and he got results like this. This is why something like this works really well. Testimonials, super, super, super important. Um, that's very key. Next is making sure that in those teaching sections, um, you're highlighting the pains and the outcomes ideally that they want. This is super important because if you're just teaching and giving everything away, which we'll go into the next point, you're not really going to dig into people's pain and they're going to feel like they can do it themselves. And that brings me right to the last point, which is show them what, not how. And you want to show them exactly what the overview is, kind of like I'm doing in this video, but you don't want to tell them the specifics of exactly every single step, step by step, how to do it. If they want to, they could definitely take what you taught them and implement it and get really good results, but they're gonna be missing a few of the nuances that are different for every single person. So super important, in your workshops when you're doing this, that you wanna teach them the what, not the how. Super important. That's essentially more or less the overall structure of the workshop. There's a few different ways that you can actually sell. I think the best way to actually do it is just by booking people in for some kind of a call, especially for something higher ticket like this. That's what I would suggest. So that's an overview. Let me now walk through what exactly this looks like in action. Whether you were running paid ads for this or if you were doing organic content. So what this actually ends up looking like is first, if you are running paid ads, is you're gonna have some kind of ads running, right? I'd suggest static ads. I'd suggest carousel ads. Can't spell too great. I'd suggest video ads. If you can, UGC, so getting other people to generate some content for you. And then some testimonials. Super important, whether you're doing this on organic or not, I'd actually recommend having a similar kind of outcome or similar kinds of ads that you're running as well. Okay, after you have the ads, the next piece that you're going to need is people are going to click on this ad and they're going to go to your landing page. At a very high level, without revealing too much here about this client, you pretty much just wanna highlight one big promise that you're gonna be covering in the workshop and then give them as many, as much social proof as you possibly can. On top of that, having a video inside this funnel is super important. So you've got your ad, we've got the funnel, and then after that, one of the most important things is the follow-up sequence, right? And this is actually our show-up sequence to make sure that people show up. More or less at a very high level, what we like to do is we like to do an initial email confirming it, an initial text message confirming that they signed up, and then pretty much from the day that they sign up to the day of the workshop, you almost want to be sending them definitely one email a day, potentially even one text every other day, warming them up, giving them value, showcasing them testimonials, reminding them about the workshop. And all that kind of good stuff. At a very high level, that's what you want that to look like. If you can, if you have any kind of like appointment setters, you want to have those people dialing them and reminding them about the workshop, telling them that it's happening. You can even do things like voicemail drops, and that works really, really well. Now, on the topic of showing up, this is where a lot of people can kind of mess things up. It's fairly easy to get some good ads Maybe you have a funnel that's converting well, but then they're getting the show-up rate that's not working. If you're doing this from paid ads, you want to target anywhere from a 30 to a 50% show-up rate. That's a good show-up rate. Even at 30%, these things can be really profitable. Just to show you the numbers on this past workshop that they ran, you can see they spent $2,000 in ad spend, 122 people signed up, only 35 people showed. So their show rate could actually use some improvement, and that's something that we can improve on with just a few small changes. But even with that, they booked calls. They had 7 people that booked a call out of the 35. So 29%, 20, I'm sorry, 20% of people actually booked a call. And then from there, they so far have closed 1 person at $10,000, right? And they've pretty much almost 5x their money just from that. So more numbers makes things easier, but Remember, it's important to kind of have your show-up rate really dialed in. You want to be between 30 to 50%. The other huge thing about show-up rate that not a lot of people talk about, because a lot of people will talk about emails, texts, all this stuff, the runway in which you run the workshop up to is super important. I would suggest a 7-day window, a 7-day runway from the days that you start the ads or you start your promotions to the workshop actually happening. That's how long you want it to be. If you've never ran this before and you don't know what's going to work or what's not going to work, I think 14 days is okay. So 14 days if new, but if this is something that you know works, that you know people sign up to, maybe you've tried something like this before and you haven't tried shortening the runway, try a 5-day runway, try a 6-day runway. It says 7 is the max, but it gets the best results as far as people that are actually showing up and it actually gets your show-up rate closer to this 30 to 50% benchmark, which is super important. More or less, that is the anti-webinar strategy. Seems very similar to a webinar, but the way that you present your offer and you present yourself in the workshop, just the framing of the whole thing, super important. I've had people also frame these things in a lot of different ways that tend to work really well. So you can do things like an intensive. You can do things like I said, workshop. You could do things even like a blueprint call. You can do a lot of different cool names here to make yourself stand out and be different on top of it. I mean, shoot, you could even call it, hey, this is my anti-webinar where instead of me just teaching and showing, I actually want to build something with you. Let's do it together, right? And this is exactly what we've done. Now, what's really, really cool is you can actually take this to the next level by implementing a low-ticket offer where you're selling something for cheap, but you actually then offer people that buy that to come to your free workshop. What's really cool about that is only the buyers get invited to it, and then you end up getting some really, really good quality leads on top of it. So if you're struggling with quality of leads, could be an idea. I'll potentially cover that in the next video. But if you want help building something like this, or you just want to see, Nick, what could we do if I built something like this for my business? Click below. There's a link to book an audit with me. It's totally free. It's no obligation. Um, you're not going to get pitched. I'll actually sit down with you and show you what you should do specifically. I can even show you more specifics about this funnel and plenty of other funnels that we've used with our clients. So check that out. I hope you enjoyed this video. Try an anti-webinar sometime and see how it works to grow your business.
