Nicolas Korvessis walks through diagnosing paid-ad funnels by tracking where clicks drop off. He focuses on load speed, conversion rate, and cost per customer, then fixes problems in order: refine the ad angle, qualify the audience, optimize the landing page. One campaign hit 280 purchases at $12 each from $3,000 spent.
Now, how do you know when the page is broken? Let's say the ad is earning the click, but the page is losing the buyer. So you're gonna look at things like load speed, conversion rate, cost to acquire a customer, and page view rate. And when you're following the customer, not the dashboard, and you look through it through their eyes and their viewpoint, you're gonna be able to identify exactly what the issue is from impression all the way to sale. So make sure you kind of put that mindset and those lenses on when you're kind of viewing everything and diagnosing what's wrong with your ads. Because that's what's actually going to help you. So just to sum it up before I go over a few examples, fix the journey exactly in this order: angle to earn the right attention, qualification to make sure that attention is attracting the right buyer or the right customer, and then third, landing page. Make sure you're converting that intent and that it aligns. This ad specifically has generated 280 purchases at $12 per purchase and generated $17,000 in revenue from $3,000 in spend, which is amazing.
