Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

Creatives you need each day in meta

11 Oct 2026 · 0 min

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0:22

In this segment, the speaker emphasizes that scaling Meta ad campaigns requires a high volume of fresh creative assets. He recommends producing at least 20–30 new creatives each week as a bare minimum to sustain larger ad spend. Producing only 2–10 creatives weekly is deemed insufficient and likely to cause performance bottlenecks.

If you're trying to scale and you're hitting that roadblock, the volume that you're putting out is probably not enough. It's usually more volume that you need. It's never usually less. I'd say the bare minimum nowadays, probably 20 to 30 new creatives a week, you should be in good shape. But if you're doing only 5, 2, 3 creatives, even 10 creatives a week, you probably don't have sufficient creatives to support the spend where you wanna be.