Two speakers discuss whether variable rate technology is worth the investment as input costs rise. They outline a live demo day designed to show farmers how to collect data and how dealers can load it into machines to actually use it.
Chapters
You know, input prices are going up, our variability is going up as we're chasing yields. So we're investing pretty heavily in the VRT space. We're not advanced as much as I'd like to be, but we're getting there slowly. And Dade lots day, you know, helps us point in the right direction of where we should be going and where to invest next and what we should be looking at.
Trying to figure out where to start and what to do first is the biggest hurdle. Once you decide what you want to start on, then you can get a start and see how it works, and then it just evolves from there. We reckon today will help them is we're going to give them some background information from researchers on data and how to accumulate and use data, and then we're going to roll that into the machinery dealers on how you can plug that data and information into the machine and make it work. So hopefully there's a bit of a story through the day that will help guys make their decision.