Omar Zenhom explains how giving unexpected freebies like dessert or appetizers builds trust and makes customers feel valued. A free gift sparks conversation and signals you're not just extracting money, which improves conversion and loyalty.
I love a restaurant that goes above and beyond because it gives you something to talk about. It gets you talking to other people about your experience. So, for example, if you go to a restaurant and they give you like a little dessert for free that you didn't even order and you're like, oh, cool, this is nice. Or they give you a little limoncello at the end or a nice little treat or even a free appetizer in the beginning of the meal. It leaves an impression that this business, this institution is not nickeling and diming you. They're not like stretching every dollar. They're actually going above and beyond giving you something that you did not Expect so that you can feel like, hey, this is a great experience. You can do this in your own business so that you're increasing the value and earning trust before you even ask for the sale.
