People Buy From People They Like
12 Oct 2026 · 1 min
0:37
In this short video, Omar Zenhom explains that people often purchase products or services because they feel comfortable with, like, and trust the seller. He emphasizes that the seller’s politeness, character, and the enjoyable experience of interacting with them are key, often subconscious, factors influencing buying decisions. Zenhom suggests that to increase sales, individuals should cultivate these likable traits and recommends reading a specific book to develop the necessary skills for building trust and comfort with customers.
