Chris Do's branding method pairs a strong trait with an embarrassing contradiction to create a memorable identity. "Loud introvert" works better than hiding who you actually are. Vulnerability makes you relatable, not weak.
One thing with personal branding that I learned from Chris Do, and this is really powerful, and he teaches this notion that you should wear and expose your vulnerabilities. If you take a really cool strength and a really like embarrassing vulnerability and then you put those 2 things together, you create what he calls a 2-word brand. And his 2-word brand is like, what's up guys, my name is Chris Do and I'm a loud introvert. And people usually laugh, they're like, what do you mean a loud introvert? We need to Take ourselves less seriously sometimes, and when we do these exercises, we're finding these vulnerabilities, and we want to we want to hide them. We want to look perfect. We want to make sure we look cool. The coolest thing to do, I think, is honestly exposing that you're a real human.
