In this instructional video Christian Osgood explains his repeatable process for locating high‑profit small‑ to mid‑size multifamily markets across the United States. He starts by defining the ideal market size (populations of 30,000‑100,000) and the essential supply‑and‑demand metric: consistent population growth of at least 1% annually. Osgood demonstrates how to use WorldPopulationReview.com to screen every state for cities that meet these criteria, then drills into examples in Georgia (Douglasville, Gainesville, Athens) and Texas (Stephenville). After identifying a target city, he shows how to search commercial listing platforms such as CREXi and LoopNet for available multifamily properties, noting key deal data (unit count, price, broker name). He stresses the importance of networking with local brokers to uncover additional opportunities and advises avoiding markets that show declining population or are flagged “red.” The overall message is that by focusing on human housing demand—population growth in the right‑sized towns—any investor can systematically find markets that generate multi‑million‑dollar returns.
Chapters
How do you find the perfect market every single time without fail? I've invested heavily in Moses Lake, Washington, in Ephratah, Washington, in Mason County, Washington, all over that county, in Stephenville, Texas, and we've made millions of dollars in each of these markets. How do you find these little towns? I get this all the time. How are you finding these cities, these small towns that I've never heard of, and you're making all this money? Well, you can do the same thing in every state, but first you have to understand it's all about supply and demand. All we're looking for, for the perfect market is population is consistently going up and it's not a tiny, tiny, tiny town in the middle of nowhere. So I look for population between 30,000 and 100,000 people is the sweet spot for me where I can come in and usually pretty much dominate the market. All we're looking for at the population growth is here, here's what multifamily is. It's supply and it's demand. That's it. If demand is going up, it's housing for humans. So how many humans are here and is that trending upwards? Is there enough housing supply to house all of them? I want population going up because if it's decreasing, now my houses are less in demand. If more people are moving in, the housing that I control is more valuable. So we want to invest in places where people want to live since you're providing housing for those people. That's as simple as this is. This can be found on something called World Population Review. So here it is here. Worldpopulationreview.com has statistics of demographics from all over the world. There's a cheat code here. Town that are a state that I don't invest in, Georgia. So let's type Georgia. If we look at US cities in Georgia, I can instantly find all of the best cities and they might not be all the ones that you would think. So the first thing I'm doing, I don't want to invest in Atlanta. A lot of population, really hard to compete. I'm looking for, again, 30,000 to 100,000 people. There's a lot of towns that fit this bill. The other thing I'm looking at, annual change. I want to see some of the highest growth cities. Gainesville, 3.2%. Douglasville, 0.51%. Now I've never heard of a Douglasville. I don't actually know where this is located, but pretty easy to snag here. So Douglasville, we'll go ahead and click on it. What does the graph look like? Oh my goodness. People want to live here. This is perfect. This is absolutely perfect. So since the 1900s, population has only gone up consistently over time. I would not be surprised if this is relatively close to Atlanta. You have demographic information, you have income information on people, which is reasonable income area. That's considered a fairly low poverty rate, especially for Georgia. So this is an area that is, seems to be doing really well. Lots of people move in really quickly. I've found a market that's interesting, 41,000 people. That's well within the size that I like to invest in. Let's learn a little bit more about it. If I'm looking for listings, the next thing I wanna do is I wanna start figuring out who has deals here before I even start looking for the owners to network with them. Let's see what's for sale in the area. Go somewhere like CREXi. Now CREXi is a listing site, much like LoopNet. You type in Douglasville, Georgia, and look at that. There's a multifamily building on the market and a big old map. Douglasville. It is close to Atlanta. It's not in Atlanta, but this is just outside of Atlanta. Interesting. So it's looks like it's the outer reach of this metroplex. There is a deal available here. Let's take a quick look. 24 units, $2.7 million. Not a whole lot of information here on it. I do have, The broker's name, Reena Patel. This may be the type of person, we don't know yet, who lists apartments exactly like this. This might not be the only thing that she's aware of. I want to start networking with brokers in the areas that we're most interested in. We can do the same thing in Gainesville, Gainesville, Georgia. That was the other like 3.2% growth rate. Tons of growth. I don't know where Gainesville is. We'll switch our property type back to multifamily. Only currently one listing there. Listed on multifamily, but now I can look at, okay, well, where is it? Gainesville. Is this an area I'm interested in? This is a little farther outside of Atlanta, almost as far as Athens, which by the way, strong market. There's a deal here. Right now we just found 2 listed properties in 2 high-growth areas immediately. Very quickly. Now I don't know all that much about these. We're not, this isn't all about underwriting and getting a deep dive on all these different deals, but I can do the same thing for any other town. Athens, Georgia. Let's take a look. What do we have for multifamily out in Athens? And we can go through, okay, there's $10 million properties. There's $300,000 properties. I can quickly see what is out there and start making connections in any single market anywhere in the country. It doesn't take that long to just go through the high-growth markets. And I'm really looking for 1% or more. You can go through that list. And again, that is on CREXi. You hop right in and you can go through property by property, city by city. Which one's interesting? Warner Robins, obviously quite a big area, very high growth. Would be interested in checking that out. The city of Newman, check it out. 43 population. You can sort by growth as well. This is a fantastic way to put together your list. And the areas I don't want to invest in are anything that shows up red. It's that easy, clean, simple, super fast way. Find your cities. This is how I'm finding cities all over the country that people may not have even heard of. And we make millions and millions of dollars because we understand at the end of the day, it's housing for humans. It's supply and demand. Let's go where the people are.
