Best Markets To Invest In For 2026

29 Jan 2026 · 42 min
41:57

In this live Multifamily Strategy session, host Christian Osgood walks viewers through his framework for selecting real‑estate markets, emphasizing population growth as the key driver of sustained rent increases. He advises investors to focus on secondary and tertiary markets where they have a competitive advantage—typically proximity, personal connections, or operational expertise—rather than chasing major metros. Christian shares a recent case study of buying a 22,000‑sq‑ft office near his home using the same repeatable steps he teaches. He then critiques the "subject‑to" financing strategy, arguing it is a niche tool that should be used sparingly and only in specific deal structures, while outlining the core financial metrics every multifamily investor must master (NOI, cap rate, DSCR, loan‑factor rate). The session also covers practical tactics for building deal flow through relationships with owners and brokers, structuring equity partnerships, and pitching deals. Christian intersperses personal discipline advice (exercise, sobriety, MMA) and promotes his upcoming workshop and the free Multifamily Strategy community where members collectively aim to surpass $100 million in annual transaction volume.

Chapters

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