Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Building Relationships, Not Deals

18 Mar 2026 · 1 min

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In this instructional segment, Christian Osgood explains his relationship‑first approach to sourcing real‑estate deals. Rather than chasing specific properties, he immerses himself in the local market by meeting property owners, having coffee, and touring their portfolios. By consistently engaging owners, sharing his limited capital situation, vision, and operating plan, he builds trust and visibility. Owners who know and like him often reach out with seller‑financed offers—sometimes requiring as little as 10% down and providing immediate cash flow. Osgood cites his own progression from the third to the tenth and beyond seller‑finance deals as evidence that strong relationships can replace traditional capital‑heavy deal sourcing.

Chapters

Instead of going after the specific deal, you actually go into the market and meet the owners. I get coffee with these people. Oftentimes they plop me in their truck and they drive me around town and they show me all of their properties and they talk about how they built their portfolio. Instead of trying to buy, form relationships with the people who currently own. If everyone who owns in your market knows you, likes you, has had conversations with you, they know your goals, even if you never asked anything of them, they will reach out to you. And if you've already shared, hey, you don't have a lot of money, you don't have the capital, but you have a vision and an operating plan. And oftentimes they've helped you with your operating plan. They'll reach out and they'll propose terms that work for you. And that's how I bought my third, fourth, fifth, sixth, eighth, tenth, and then several after seller finance deals. They came up where the seller called me and said, hey, I only need 10% down. I know you're a little strapped on cash, but if you can find 10%, we're going to write this deal where it cash flows for you day one.