Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Considering partners to invest in Real Estate??

8 Apr 2022 · 2 min

Watch on YouTube

2:21

In this video, Christian Osgood discusses whether real estate investors should take on partners when scaling a multifamily strategy. He emphasizes that partnering is not required—many investors succeed solo—but a team is still essential. Osgood explains that a partnership can add value when the partners bring complementary skills, using the "1 + 1 = 3" synergy concept and his experience with a partner named Cody as an example. He warns that mismatched skill sets or unequal workload distribution can cause conflict and burnout, making careful partner selection crucial. Ultimately, he advises viewers to consider partnerships as an optional tool for growth, providing guidance on when and how they can be effective.

Chapters

Do you need to partner, or should you even partner, as you are scaling your multifamily strategy? The short answer is no, you don't need to. You can absolutely do this by yourself. A lot of people do. A lot of people are very, very successful. Now, you still need a team. You still need other people. But to have a dedicated partner in a deal where you have long-term partnerships, it's not a necessary part of the equation. That said, in the right circumstances, they can help you go farther. It will always be harder with a partner. You never are exactly in unison moving forward. There's going to be some dissonance. There's going to be conflict. Know that it'll be hard. However, you're looking for the equation 1 1 3, and let me unpack that. If there were 2 of me, just 2 Christians, we'll have double the arms, double the legs, double the eyes, double the brain power. Double the hours in the day, we would get twice as much done. We have no synergies because it's just me. However, when you have someone with complementing skills— take Cody and I for example— we push each other to a different level. Cody will go out and sell a little bit more than I will. At the end of the day, I'm going to build better operations and strategies to grow our business, than Cody will. Doesn't mean we're not both great at those things. Cody is a wonderful business person. I consider myself a decent salesperson. But there's places that we shine, and when we work together, the whole is greater than the sum of the parts. And if you're looking to partner, you have to have that. Sometimes partnering with your best friend when you just have the same skill sets is just gonna be more difficult. You're not gonna get as far. Or if you have a partner who's willing to carry 90% of the load while you carry 10, they're gonna get tired of you and burn out, or vice versa. You need to be very, very careful with it, but done right, again, the whole can be greater than the sum of the parts. 1 1 3. You should look into partnership, but it's absolutely not something you have to do. So, if you've been watching our videos and going through this series thinking, "Oh my gosh, I have to find the right partner." That's not the case. You don't have to do this. This is a step that can help you grow, and we want to give you all the information we can to help you reach your goals.