Christian Osgood and Cody bought a 38-unit property by offering the seller reduced payments for six months, then $10,000 monthly once renovations were done. In a crowded market, creative financing and marketing beat competing on price alone.
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It doesn't take a genius to figure this out, which is why I love the strategy so much. This is why Cody and I first partnered. It's like, how do you take out a 38-plex? What does the seller want? They want $10,000 a month. The property doesn't do that. Let's pay less for 6 months and then start paying $10,000 when we fix it. Ta-da! Creative finance and creative opportunities and creative marketing. I think the answer every time is how little creativity can you inject between a transaction? Here's the seller goals. Or if you're playing against someone like you are in marketing, here's an ocean of 7-plexes. How am I competing? This is what they're doing. This is where I'm at. What's the simplest answer? That's how you get creative effectively.