Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Dangerous Side Effects of The 90 DAY BURN?

17 Dec 2023 · 1 min

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In this video, Christian Osgood recounts his experience on day 27 of a self-imposed "90‑day burn," a period where he works 12‑16+ hours daily for 90 consecutive days. He describes falling severely ill—with high fever, chills, and body aches—likely due to overwork, yet recovering within about ten hours and continuing the intense schedule. The following night he gets only 3.5 hours of sleep before resuming work at 3:30 am, resulting in an almost nonstop workday. Despite the physical toll, Osgood reports strong business results, calling the month one of the best for his companies. He emphasizes that this is not health advice, framing the 90‑day burn as a short‑term business strategy that has worked for him, and urges anyone attempting it to prioritize health and sanity.

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The dangerous side effects of the 90-day burn. For those who haven't followed yet, we're on day 27 of the 90-day burn. This is 90 straight days of working 12 to 16 hours a day, sometimes more, every day. What happened is I ended up getting really sick, about the sickest I've been in a decade, and it's probably from overwork. To be totally fair, that's totally what it is. We're talking high fever, freezing cold, body aches, the whole 9 yards. However, I recovered in about 10 hours and maintained the 90-day burn, which is awesome. Unfortunately, the next night I got 3.5 hours of sleep because I had so many projects on my mind. I woke up early, got out of bed at 3:30, and just went back to work. So today is closer to a workday, which is insane. I'm not advocating for this. However, we got a ton done. We've maintained a lot. This has been one of the best months any of the companies have seen. I love the results. But if you're going to do this— no, this is not health advice. This is a short-term business strategy that has worked for me many times and I have found effective. If you do this, stay healthy, stay sane.