Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Golden rule of creative finance: help the seller win, and the deal will follow‼️ #entrepreneur

9 Jun 2025 · 1 min

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In this segment, Christian Osgood explains how he sourced $300,000 in down‑payment capital for a small multifamily acquisition without any prior fundraising experience. He leveraged a nearby broker’s network, received four investor leads, and secured three $100,000 commitments in a single day. Osgood describes his pitch strategy: he openly presented the property’s deficiencies, outlined a concrete renovation plan, and projected the post‑repair returns, positioning the deal as a win for the investors. He emphasizes his guiding principle—ensure every purchase improves the seller’s position and generates perpetual cash flow for himself—by targeting deals that raise his long‑term cash‑flow and using fixed‑rate debt to lock in returns. The narrative showcases a practical, seller‑centric approach to creative real‑estate finance.

Chapters

If you have a million dollars to make, I guarantee you'll find the $300,000 down even if you don't have it. How'd you find it? I called a broker who worked in an adjacent office to me who had clients who specialize in small multifamily, so residential 2, 3, 4 units. I just asked him, do you have any clients who would like to buy bigger who don't have a deal? He gave me 4 names. We called 4 people. 3 of them put in $100,000. I'd never raised capital before. I had never met any of the people that I called. We raised 100% of the money in 1 day. Just gave him a call. Okay, this is a cool project. And I pitched it on how sucky the project— I was like, this thing is beat up, and when we fix it, this is what's gonna be worth. I just went through all of the problems. I'm like, this is why we're buying it. We have all these problems and we have a plan to fix them, and when we're done, here's our projected return. I love this deal. All I needed to do was ask someone what they wanted and then come up with a path to give it to them without sacrificing cash flow. So I kept that as my rule. I'm like, every time I buy a deal, it needs to pay me forever. My income needs to go up every single time. That's the only thing on my side of the equation long term cash-flowing fixed-rate debt.