Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Here’s the secret^ #multifamilystrategy #realestateinvesting101

13 Mar 2025 · 0 min

Watch on YouTube

0:25

In this brief segment, Christian Osgood advises multifamily real‑estate investors to avoid markets with declining populations and instead focus on locations where people want to live. He suggests evaluating potential markets by looking for stable employment, appealing local amenities, and personal desirability—essentially putting yourself in the tenant’s shoes to gauge whether the area would be attractive to live in. The goal is to maintain occupancy, steady income, and long‑term growth by stacking the deck in favor of high‑demand housing markets.

You want to stay occupied. You want to keep your income up. You want to grow over time. Decreasing population is the one thing you want to avoid. So how do we stack the deck in our favor? Let's look at markets in our area where people actually want to live. If your product is housing for humans, where do humans want to live? Look around you for areas that have stable jobs, that are exciting places, places where you could imagine living yourself. I'm not saying you have to move out there. I'm just saying, could you imagine living in that area and wanting to live in that area if you were in your tenant's shoes?