Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

How Landlords Taught Me How to Play the Game

4 Sept 2026 · 1 min

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0:36

A landlord explains why interior renovations matter more than curb appeal unless you're refinancing soon. Better photos for listings, longer tenant stays, and protection against city assessors lowering your property value based on exterior neglect.

Chapters

This is how all the landlords taught me to play the game. A lot of courses say renovate from the outside in because your curb appeal increases your value. I find if you're not immediately refinancing, renovate from the inside out. People live inside the units, so a nicer inside means it photographs better. People like living there longer. If your building looks ugly and the city assessor drives past it, they tend to assume that it hasn't been upgraded. My uglier buildings have consistently assessed lower. I renovate everything. I'm like, just in case it reassesses while renovating. I always go inside out for both habitability and rolling the dice of like, maybe we'll assess a little lower if it looks like crap.