Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

How My Story Got Me My First Deals!

6 Mar 2023 · 1 min

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In this monologue, Christian Osgood explains that the key to securing real‑estate deals lies in sharing your personal story—where you come from, where you want to go, and how you’ll change—so that others can connect with you. He argues that many investors chase the trophy of a property, but lasting success comes from building relationships with other players in the market, learning from them, and aligning goals. Osgood illustrates the concept with his first 12‑plex purchase in Moses Lake, describing how reaching out to a local contact, listening to rent data, and making an offer led to his initial deal. The overall message is that storytelling and networking, not just the deal itself, drive future opportunities.

Chapters

The ability to use your story, where you're coming from, where you want to go, and what changes for you when you get there determines if people are going to engage with you. That's it. It's just that simple. Some people view the trophy, the prize, as the piece of real estate. They get a high off of targeting some deal, going out, trying to buy it, closing on it, and then they celebrate. But what's really powerful is when you build a relationship with somebody else and you can work with them alongside them. They can help you out, show you how they got to where they're at. You can resonate on goals and use your story to get to where they are at and then accomplish some of your goals. It's just that simple. But you got to go find the players in the space and connect with them. So when it comes down to getting started, I had a 12-plex, my very first 12-plex, and I reached out to someone in Moses Lake. I'm not going to name names. However, they were my very first start into Moses Lake. They sold me a 12-plex. I first met with them. They said, here are the rents. They wrote down a little notepad and they said, here you go, make me an offer.