Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

How to lure investors the SMART way! #realestateinvestment #multifamily #shorts

14 Aug 2025 · 1 min

Watch on YouTube

0:53

In this YouTube short, Christian Osgood explains how he acquired a 76‑unit, $6.4 million multifamily building without using any of his own cash. He outlines his "deal → debt → equity" framework: first secure a bank loan that covers 80 % of the purchase price (a $5.2 million loan), then raise the remaining equity (about $1.2 million) from outside investors within weeks, leveraging the bank commitment as proof of the deal’s credibility. He emphasizes that this repeatable process—finding a property, locking in financing, and quickly pulling in equity partners—allowed him to scale his portfolio to over 400 units. The speaker encourages viewers that they can follow the same steps, even if they currently lack capital or experience, by focusing on deal sourcing, structuring financing, and attracting investors who want to profit from real‑estate opportunities.

Chapters

All right, we're at the 76-unit I just purchased. This is what I mean by deal debt equity. I bought this $0 out of pocket. It's a $6.4 million purchase, and you can own awesome stuff like this. This is what our units look like. Building's absolutely huge. I found a few investors who wanted to invest in an amazing opportunity that we created, and that's the difference there. If you're like, I don't have the money to buy this yet, I don't know how to play the game— of course you don't have the money yet. You don't have a deal. You have no product. You have an imaginary idea of, oh, I want that real estate. Where's the money come from? Well, it comes from finding the real estate. We did the deal. We found a bank that wants to lend us 80% of the money, which means I got a $5.2 million loan. The rest of the money we needed to close this, even though it still sounds like a lot of money, over a million dollars, we raised in a matter of weeks. Why? Because we had 80% of the deal funded. We had an amazing opportunity. And guess what? There's other people who like making money in real estate too. You talk to them, they find your deal, you buy more real estate, rinse repeat. That's how I got over 400 units. You can do the exact same thing the exact same way.