Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

How Tommy Harr Finds Real Estate Deals

19 Apr 2024 · 0 min

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0:25

In this segment, the speaker outlines Tommy Harr's direct-to-seller marketing approach for real estate acquisitions. The strategy relies on a 24/7 cold‑calling operation staffed by five overseas callers and a virtual assistant who handles texting. Incoming leads are routed to acquisition managers who conduct daily follow‑up with warm prospects to secure contracts. Complementary lead flow is generated through the speaker's personal social‑media activity and live events, creating additional inbound opportunities.

Yes, our direct-to-seller methods are cold calling and texting. That's our marketing. We cold call, we text overseas cold callers. We have 5 cold callers that call for us around the clock, and I have a virtual assistant on staff that texts. And then when that lead comes in, it goes to acquisition managers, and they're basically working on follow-up. They're following up every single day with their warm leads, trying to lock stuff up in contract. And then the other side is me being on social media, hosting events, doing all that stuff that drives lead flow as well.