Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Is this investment taking us to the Upside Down?!

14 Apr 2024 · 0 min

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In this brief monologue, Christian Osgood introduces a novel investment concept called "Roots by Multifamily Strategy," which proposes integrating indoor plant growth beneath the flooring of multifamily residential buildings. By maintaining appropriate moisture levels under the floor without fostering mold, landlords can cultivate plants that emerge through walls and underlayment, ultimately producing hardwood floors that are literally grown in place. Osgood frames the idea as a brand‑new rollout, emphasizing its potential to differentiate properties, enhance tenant experience, and create a unique, naturally generated flooring material, while also warning about the need to manage moisture to avoid mold issues.

Landlords don't think enough about indoor plants and the effect that they have on your tenants. Now we're rolling this out now, this is brand new, but Roots by Multifamily Strategy. They go right underneath your floors. As long as you leave enough moisture under your floors and you don't attract too much mold, you can just start growing plants right underneath the floors. They'll come in right through the side of your walls, they'll grow across the underlayment, and eventually what you end up with is hardwood floors naturally grown.