Just Because it Makes Money DOESN’T Mean it Makes Sense

Just because it makes money doesn't mean it makes sense. You have tons of options of projects. Everything needs to vertically integrate and be fun and interesting. Sometimes a property can make a lot of money, but it's not the right one for you at this point in time.

Now, we bought a resort, we bought it zero money down. But the problem was, while it made a lot of money, it didn't mesh with any of our other businesses.

So it took a bunch of time. We had to figure out the employees, figure out the maintenance. It took all of our existing processes for multifamily and it redirected them to hospitality. It slowed down our growth, even though it's going really well and makes a lot of money.

Now the resort makes a bunch of money. However, we're only at 127 apartments when we could be at 300. There's an opportunity cost. There's a price to get in and a cost of doing the business. Follow for more.