Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Knowledge is key📈✅#realestateinvesting #creativefinance #businessadvice101

5 Mar 2025 · 0 min

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In this segment, Christian Osgood stresses that successful real‑estate investing hinges on understanding the local market, not just financial metrics. He explains that knowing tenant behavior, effective marketing channels, and on‑the‑ground tactics—such as using Facebook Marketplace, Zillow listings, or simple bandit signs—can make the difference between a profitable lease‑up and a costly mistake. Osgood warns that without this market insight, investors may purchase properties that look good on paper but fail in reality because they lack the nuanced, location‑specific knowledge needed to attract tenants.

A building is more than just numbers. It is a market. It is your— is the things that you know about how the tenants are there, what works. There's different strategies, different marketing. If you're trying to lease up some places, Facebook Marketplace works like magic. Other places, everyone finds it on Zillow. I invest in a lot of towns where you cannot beat a bandit sign in front of a property. People will just call the number on the sign. No amount of technology can beat it. You need to know these things, and if you don't, you're going to buy this property where the numbers do look great and your market could look fantastic, but if you don't know, you don't know.