Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Make a Project Your Baby

9 May 2026 · 1 min

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1:01

Christian Osgood argues founders should focus on one startup at a time, like raising a single child. Launching multiple ventures early has a near-zero success rate. Once a company matures, you can build complementary businesses that reinforce each other.

Chapters

When you start a project, make it your baby. And so there's a perfect analogy that speaks to me incredibly, but your baby, your company's an infant. Sure, you can have twins or triplets, but I don't think most people are looking to do that. It's much easier to have one kid at a time. As a father of one with another one on the way, I'm super grateful that we're not going into twins or triplets. One at a time is easier, and which it means you get more focused time and attention, your odds of success are the highest if you can focus on one project at a time. And then maybe later you have a mature company and now you can do something that vertically integrates and now you can have companies where I complement each other. Where I see people's businesses fall apart is they do too much too early and that almost near zero success rate, or they try to do unrelated projects. There's no vertical integration. You do one company and they're like, oh, this AI stuff's cool. I'm gonna start an AI company. And well, we did really well at selling that. Maybe we should do a sales agent. Like I see people with this weird hodgepodge of businesses. And all of them are like, kind of okay.