Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Questions You Need to Ask during the Optimize Phase

4 Jan 2024 · 0 min

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0:19

Christian Osgood breaks down what to actually focus on during the Optimize phase of real estate investing. Skip the basic repairs. Ask whether to add units, upgrade to premium finishes, or install stone countertops. The goal is revenue growth and asset value, not just fixing what's broken.

What improvements can we make to optimize the revenue of this asset and push the value of this asset? It's beyond, hey, we're going to fix the roof. It's we're going to do new windows, we're going to do new siding. Let's go to stone countertops. Do we do nicer flooring? Do we need to add additional units to the building? These are all optimizing questions, things beyond stabilizing the asset that you bought.

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