Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

The importance of finding your niche!

20 Jun 2024 · 1 min

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In this concise monologue, Christian Osgood emphasizes that investors achieve greater success by mastering a single real‑estate niche and repeatedly applying the same proven strategy. He shares his own experience of excelling in multifamily value‑add and entry‑level housing, then recounts a seller‑financed resort purchase that, while beautiful, diverted his focus and limited the number of rental properties he could have acquired. Osgood argues that whether one prefers hospitality, self‑storage, Class A or Class F multifamily, the key is to identify a sector you’re passionate about and good at, then scale it rather than diversifying prematurely. The overall message is that focused repetition accelerates wealth building with less effort.

Chapters

Investors need to become really good at one thing and do that thing again and again and again on repeat. I think people get bored. They try to get a complicated system. Just get really good at one thing. I got really good at multifamily value-add, entry-level housing, and we'd buy a ton of it. And I bought this resort here, seller finance, $0 out of pocket. There's like 12.5 acres. It was a mistake. Not that I don't love being here. I'm here today and it is just beautiful. It is fantastic. I remember all the reasons that I bought it and I am loving it. But in general, had I not done this, I would have bought hundreds of more rental properties. I would be so much better off, so much farther along with so much less work. If you are getting in the game, you can do it in hospitality, you can do it in self-storage, you can do it in Class A multifamily, Class F multifamily. It doesn't matter. Find what you're passionate about, find what you are good at, and when you start making money, just repeat that thing again and again and again. We did this too soon. It's still an amazing project. It's still an amazing deal.