Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

The Robin Hood Village Resort: Marketing All Year and How Other Properties are Similar

11 Jun 2026 · 3 min

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2:58

In this talk Christian Osgood shares the marketing and operational playbook that has turned the Robinhood Village Resort into a year‑round revenue engine. He begins with a simple, geo‑targeted Google Ads strategy that costs about $1,000 per month and reliably generates $4,000 in additional revenue, noting diminishing returns beyond that level. He then explains how capital upgrades—replacing disposable inflatable hot tubs with higher‑quality standalone units—are paired with targeted promotions to boost cabin bookings. Osgood details a $32,000 fall floral investment that staggers bulb planting to create 90 days of blooms before the peak wedding season, projecting 20,000 flowers in the first year and 250,000‑400,000 after five years without replanting. He describes how off‑season marketing (e.g., concert series, storytelling around improvements) extends the on‑season, and how a focused campaign around the October salmon run—using discounts for mid‑week stays and premium pricing for weekends—turns the resort’s traditionally slow month into a top revenue period. The overarching message is that modest, well‑timed improvements combined with compelling storytelling can drive traffic across RV parks, mobile‑home parks, and campgrounds.

Chapters

What's worked for the Robinhood? I'm having some amount of fun with this. Google Ads worked really well for branding larger campuses or Robinhood. The number one thing that we did that worked, and I know some of you guys are actually doing hospitality projects, so this is actually, I think, going to be relevant. One thing we did that worked, Google Ads, super simple, geo-targeted to your main group, $1,000 a month increases my revenue by $4,000 a month. And we know we have diminishing returns after that, but I know, okay, I can instantly get a 400% return per month on those dollars very specifically. So we started started that. Um, what we're doing in capital investment— so this would be where it relates to like a campsite or branding— I'm replacing— we have hot tubs that are actually really popular. They're the, like, the nice expensive, like $700, so expensive for what they are, uh, inflatable hot tubs. The problem is that the filters on them die and they're not replaceable. And so what happens is we cycle through so many of these, it's actually worth it to have a more expensive hot tub. So we've been installing two at a time standalone hot tubs with jets and like a nicer upgrade. And then we do a marketing campaign that follows up behind it that says, hey, this is now available for these cabins. If you haven't checked this out yet, do that. We also have been pushing events. Uh, the big project that I'm really excited for, um, we're going to be spending $32,000 on bulbs this fall, uh, and we're staggering them so we have 90 days of blooms. So we get multiple series of blooms and they're all before our main busy wedding event season, which starts in June. So we start the heavy season this month and it gets crazy in July and August. But our goal is to retarget all the marketing next year towards the fact that there's going to be about 20,000 flowers and bulbs proliferate and they're deer resistant that we designed around that. So by 5 years into the future with no additional planting, we should have about 250,000 to 400,000 flowers, which is really, really, really cool. And then we market so that our off-season with the lowest occupancy has our highest traffic. But all that attention also books out the summer. So we've been doing a bunch of things like that with our concert series where we do something, we tell the story around it, we do a good job marketing on the changes, and we try to, you try to extend your on-seasons as much as possible. So October, the millisecond the salmon start running, 'cause there's a variable of about 3 weeks on either side of where they start, second it goes, heavy marketing spend, Hey, for the next 2 and a half weeks, this is your only time you can see this. If you want to do this, there's a discount for the midweek. Weekends are premium pricing. Bring your family, come out to the Robinette. October, usually it's the first slow month when marketed towards our massive salmon run through the middle of the resort, becomes one of our best months. Have to be good at telling the story. Um, that's basically all we do at the Robinette. I bought out the partners and I have a small little budget. We do an improvement and we tell the story of the improvement and we drive a ton of traffic and it works stupidly well. Uh, that works well for RV parks, that works well for mobile home parks, that works well for campgrounds. That's a universally, that's a strategy that actually does work.