Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

There’s always bigger fishes in the market🤷🏻‍♂️#realestate #businessadvice101 #multifamilystrategy

26 Feb 2025 · 0 min

Watch on YouTube

0:23

In this brief monologue, Christian Osgood emphasizes that success in real estate hinges on continuously playing the relationship game. He explains that regardless of whether you are currently active in a market, there are always larger players (“bigger fish”) and higher market tiers you haven’t yet accessed. These hidden opportunities exist in rooms you’re not yet in because you lack the initial connections. By forging those first relationships, you can move up through successive levels more quickly, especially when you maintain proximity to the properties you’re targeting, which accelerates your progression.

This is why people need to always be working the relationship game. Whether you're in market, out of market, there's always a bigger fish and there's always another level. It's so much deeper than you think. And there's rooms that you didn't even know existed that you're not in yet because you haven't made those first connections. And those first connections, at some point you do enough and you move to the next level, you move to the next level, you move to the next level. But you do progress a lot faster if you have proximity to your properties.